Bergner, a premium cookware and kitchen solutions brand, has unveiled 2 films under its festive campaign Pyaar, Parivaar, aur Bergner, celebrating the emotional connection between food, family, and festivities. Built around two complementary stories, Cooker ki Seeti and Diwali Ki Safai, the campaign captures the nostalgia, banter, and shared meals that define Indian festivals.
Cooker ki Seeti draws from a universal cultural cue, the whistle of the pressure cooker. In countless households, this sound signals more than just food being ready; it’s a call for the family to gather. The film seamlessly integrates Bergner’s Argent Classic Pressure Cooker, showcasing its role at the heart of these moments.
In contrast, Diwali Ki Safai brings a contemporary lens, filled with playful sibling banter, festive chaos, and joy that culminates at a shared table. Here, Bergner’s Argent and Hitech cookware and serveware ranges, casseroles, handis, and frypans that go straight from stove to table, take centre stage.
Umesh Guptaa, Managing Director, Bergner India, said, “Festivals in India are made special by the small but familiar moments — the cooker’s whistle, the aroma wafting through the house, and the conversations that follow. With this campaign, we wanted to celebrate these emotional truths and position Bergner not just as a cookware brand, but as a trusted companion in creating family memories. Our products have always aimed to make cooking healthier, easier, and more joyful — and during the festive season, that purpose truly comes alive.”
