Big Bowl, India’s leading destination for flavourful Indian and Chinese bowls, is stepping up its game this cricket season with a dynamic, multi-platform campaign designed to enhance customer engagement and reinforce its brand presence.
As part of the campaign, Big Bowl is running a 20-second ad throughout the cricket season, promoting its signature bowls starting at just ?129. This ad aims to capture the attention of cricket enthusiasts by offering affordable and delicious meal options, making Big Bowl the go-to choice for match-time cravings. To drive customer interaction, Big Bowl is also launching cricket-themed contests on its Instagram page (@official_bigbowl). These interactive contests will encourage users to participate, share their experiences, and engage with the brand, building a stronger digital community.
In addition to ads and contests, Big Bowl has a series of cricket-specific content and engagement strategies in the pipeline, which will be progressively rolled out during the season. This includes special offers, influencer collaborations, and creative campaigns aimed at keeping cricket fans engaged and entertained. The brand has recently partnered with stars like Anupama and influencers like Jannat Zubair, further amplifying its reach and connecting with a wider audience.
Big Bowl caters to modern consumers seeking flavorful, convenient meal options. It is the cloud kitchen brand of Lenexis Foodworks — one of India’s leading food service companies. Big Bowl had recently announced that it crossed INR 100 crore ARR within just four years of its launch and is on the right track to surpass INR 150 crore ARR in FY26.
Renowned for managing successful Quick Service Restaurant (QSR) brands like Chinese Wok, Big Bowl, and The Momo Co., Lenexis Foodworks has redefined the dining experience with its commitment to affordability, quality, and innovation.
“Cricket is more than just a sport—it’s a celebration that unites the entire nation. At Big Bowl, we believe that great food makes these moments even more special. As families and friends come together to cheer for their teams, we want Big Bowl to be at the heart of these gatherings. With this campaign, we are celebrating this spirit of togetherness by offering flavourful, affordable bowls that perfectly complement the thrill of the game,” said Aayush Madhusudan Agrawal, Founder & Director of Lenexis Foodworks.
As Big Bowl continues to expand its footprint, this cricket campaign reflects the brand’s commitment to connecting with customers through innovative marketing strategies and enhancing their overall experience.
