Big Owl Pictures, an Australian production company, and Initium Productions, an Indian entertainment leader, have announced a strategic partnership to deliver original unscripted content for the Indian market. This collaboration aims to blend global expertise with local insights to create fresh, high-quality television formats for Indian audiences.
Over the next few years, the partnership will launch 25 innovative formats across a wide range of genres, including entertainment, dating, food, quiz, game, reality, sport, transactional, and survival.
Big Owl Pictures, led by Shaun Murphy, former Head of Television at Warner Bros Australia, is known for producing globally recognised formats such as The Masked Singer, The Bachelor, Celebrity Apprentice, and Dancing with The Stars. Shaun Murphy, Founder & CEO of Big Owl Pictures, commented on the partnership, saying “Each format we have created, we look at the broader life beyond the TV show, how it adapts to mobile, gaming, creative online community, tourist attraction, live event. We look at the afterglow across all of our formats, so our platform partners can share in the world that the IP creates. Our relationship with Initium is built on bringing original formats to life, through creative business thinking.”
Initium Productions, part of the Procam International group, is well-regarded for its work in live sports and entertainment, as well as augmented and virtual reality. Procam has also pioneered the running revolution in India with high-profile events such as the Tata Mumbai Marathon.
On the collaboration with Big Owl, David Premier, Co-Founder of Initium Productions, said “India’s television and OTT landscape has experienced a huge surge, offering boundless opportunities for new-age storytelling. With this collaboration we aim to bring fresh, engaging content to Indian viewers while maintaining the global appeal of Big Owl’s popular formats, to set new benchmarks in the industry.”
The deal was initiated by Sean Nicholls, former President of Octagon Asia Pacific and current CEO of Link Marketing & Management International (LMI).
This partnership marks an exciting new phase in unscripted entertainment for India, promising to deliver a wave of innovative, locally-tailored content to the Indian television and digital space.
