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BigMuscles Nutrition, India’s leading sports and fitness nutrition brand, has onboarded fitness expert and actor Asim Riaz as its latest brand ambassador. Following successful campaigns with cricket star Hardik Pandya and Bollywood fitness icon Nora Fatehi, the brand continues its mission to inspire youngsters to adopt healthier lifestyles and prioritise fitness.
Asim Riaz, best known for his appearances on reality shows like Bigg Boss and Khatron Ke Khiladi, has garnered a strong following for his dedication to fitness. His commitment to health and wellness has inspired millions to adopt fitness regimes, with his expert workout routines, diet plans, and fitness tips helping many in their fitness journeys.
Suhel Vats, Founder and Managing Director of BigMuscles Nutrition, shared, “The need for a fitness-driven lifestyle, especially among the youth, is now more than ever. It is thus critical that a wider audience is engaged in the conversation around health and fitness. We are committed to the mission of empowering every individual, including sportspersons, fitness enthusiasts and athletes, in their tryst to achieve their fitness goals. Asim is an inspiration for many youngsters, and it is his dedication towards fitness that synchronizes with the ethos of BigMuscles Nutrition. We are happy to have him onboard.”
Expressing his excitement, Asim Riaz said, “My partnership with BigMuscles Nutrition highlights our joint commitment to promoting health and fitness. While I have been regularly sharing workout routines, diet plans and fitness tips to motivate my followers to adopt fitness regimes, they also need to be informed about nutritional supplements that can further strengthen and pace up their fitness journey. I am sure this partnership will benefit scores of people, especially the youngsters.”
Recently, BigMuscles Nutrition launched the Hustle Banaye Muscles campaign, highlighting the growing trend of women taking charge of their fitness goals. The campaign spotlighted how women are now leading the charge in health and fitness, redefining the fitness landscape.
BigMuscles Nutrition’s latest collaboration with Asim Riaz further strengthens its commitment to providing the youth with the tools, inspiration, and knowledge needed to lead healthy and fit lives.
