BigTrunk Communications has secured the national digital and social media mandate for Velvex, the lubricant brand of Nandan Petrochem Limited.
Under the mandate, the agency will work on strengthening Velvex’s digital presence, social media strategy and brand engagement across markets in India.
According to the companies, the partnership aims to improve Velvex’s digital share of voice while building long-term brand equity through content, storytelling and audience engagement initiatives. The communication strategy will focus on translating product performance and technology-led credentials into consistent brand narratives.
The mandate includes always-on content, platform-specific campaigns and targeted amplification, with executions tailored to regional audiences and market priorities.
The collaboration will also support Velvex’s wider brand visibility efforts, including its association with Lucknow Super Giants, where the company serves as the official lubricant partner.
Speaking about the partnership, a spokesperson from Velvex said, “Velvex operates in a category where performance, trust, and consistency are critical to brand leadership. As we continue to expand our footprint across India, building a strong and differentiated digital presence is essential. BigTrunk’s strategic approach to content, performance, and data-driven storytelling aligns well with our brand values and growth ambitions. We look forward to working closely with their team to strengthen our engagement with customers and stakeholders nationwide.”
Bharat Subramaniam, Founder and Managing Director, BigTrunk Communications, said, “The lubricants category is evolving, with brands needing to stay relevant across diverse audiences while building trust and familiarity over time. Velvex has a strong foundation, and our focus will be on shaping a digital presence that reflects the brand’s strengths while driving meaningful engagement. We look forward to building a long-term partnership that delivers sustained impact.”
According to the agency, the mandate further expands its presence in the automotive and industrial lubricants category, adding to its portfolio across sectors including aviation, finance, healthcare, FMCG, real estate and consumer brands.
