Bikano, the renowned packaged foods brand from Bikanervala Foods Pvt Ltd, celebrated Raksha Bandhan with the children at ‘Maika - Sweet Home’ Orphanage in Najafgarh and Narela, New Delhi. This heartwarming event is the third consecutive year that Bikano has celebrated the festival with the children from this NGO, reinforcing its commitment to social responsibility and community engagement.
Motivated by the joy and happiness of the children, Bikano has established a tradition of celebrating Raksha Bandhan with them. Manish Aggarwal, Director of Bikano at Bikanervala Foods Pvt Ltd, commented on the initiative saying, “We have always believed in the power of sharing happiness and joy with others. Witnessing the smiles and happiness on the faces of these children brings us back every time. This celebration has become an integral part of our annual festivities. Seeing the pure joy and excitement in their eyes is a reward in itself and reminds us of the true spirit of Raksha Bandhan. It's a reminder of the simple joys that festivals bring and how our small gestures can make a significant difference in their lives. This tradition not only bring smile on their faces but also but also deeply enriches ours.”
This initiative forms a key part of Bikano's Corporate Social Responsibility (CSR) objectives, which focus on reaching out to all segments of society and spreading joy, especially during festivals. Kush Aggarwal, Head of Marketing at Bikano, expanded on the company's CSR vision stating, “Our agenda is not just about business; it’s about touching lives and spreading joy where it’s needed the most. By sharing our products with those who may not usually have access to them, we aim to create moments of joy and laughter. This event is a testament to our belief that true celebration lies in inclusivity and generosity. We want to ensure that everyone, regardless of their circumstances, gets to experience the joy and warmth of Raksha Bandhan. This initiative perfectly aligns with our mission to make a positive impact in the community, fostering a sense of belonging and happiness among these children.”
The Bikano marketing team joined the event, engaging with over 200 children at the orphanage. The celebration featured the distribution of Bikano’s popular Fatax range products, including Soan Papdi, namkeen, and drinks. The festive spirit of Raksha Bandhan was shared through these treats, bringing smiles and warmth to the children’s faces. The event highlighted Bikano’s commitment to positively impacting the community.
