Binance has launched a new content series titled Humans of Binance. The global campaign shares stories of individuals whose lives have been influenced by digital assets and the Binance ecosystem, aiming to illustrate the broader impact of blockchain technology. As part of this initiative, Binance is highlighting the journey of an Indian user to represent the aspirations and resilience of many who are turning to digital assets for empowerment.
The series features a wide range of participants, from retirees learning new skills to parents working toward a better future for their children. Each story reflects the experiences of people engaging with blockchain and navigating opportunities in the digital economy.
The campaign highlights the story of Mohit Malhotra, a 42-year-old marketing professional and father. An active member of the Binance community since 2018, Mohit views digital assets as a way to build financial security for his family. His motivation stems from supporting his eldest daughter’s ambition to become a pilot. By using resources like Binance Academy, he developed a stronger understanding of blockchain literacy, which has informed his financial decisions. His story underscores how access to education and tools can support personal goals and empowerment. Outside of his professional and blockchain interests, Mohit is known for his optimism, love of travel, and passion for cars.
Rachel Conlan, Chief Marketing Officer of Binance, shared: "At Binance, we believe authentic storytelling is the foundation for building meaningful connections with people from all walks of life. Through ‘Humans of Binance,’ we’re encouraging everyone to share their unique stories, with the hope that this will be the start of a movement to debunk misconceptions around digital assets and highlight its true potential. In a market that is often crowded and misunderstood, emotional narratives like this allow us to cut through the noise, build genuine brand trust, and inspire new users to discover the possibilities of blockchain technology. We are excited to be part of the financial journey for the next one billion digital asset users and beyond."
According to the 2025 Global Crypto Adoption Index by Chainalysis, India continues to hold the No. 1 position globally across all four sub-indices, reflecting widespread adoption from retail to DeFi usage. This context underscores the opportunity in the country and connects with initiatives like Humans of Binance, which amplify real user stories.
As part of the campaign, Binance will release a new story each week, with each video exploring the challenges, opportunities, and insights shaping individual journeys. Users worldwide are also being encouraged to share their experiences under the hashtag #HumansOfBinance. Selected stories will be adapted into short animated films and rewarded from a prize pool of $8,000 worth of USDC, with eligibility requiring a short survey.
Binance has positioned the series as part of its broader effort to provide education, security, and accessible tools while highlighting the evolving role of digital assets in unlocking economic opportunities globally.
