Bingo! Tedhe Medhe, the popular snack brand from ITC Foods, is turning up the festive spirit this Bihu with its latest on-ground campaign – Jomonir Adda. Unfolding at Latasil Park in Guwahati, the experiential activation invites revellers to immerse themselves in Assam’s vibrant culture through food, music and quirky engagement zones.
The heart of the experience is the BYOB (Build Your Own Bingo) Chaat Stall, where visitors can get creative with Bingo! Tedhe Medhe snacks as the base. Infused with Assamese flair, the chaat features local twists including tangy bamboo-flavoured toppings, traditional herbs and regional masalas – all served in the signature Tedhe Medhe style.
For music and entertainment lovers, the Interactive Content Zone celebrates Assam’s cultural energy with Bihu-themed songs, catchy phrases, local props and Instagram-worthy setups. Guests can dance to traditional beats or snap fun selfies with friends, embodying the carefree and bold spirit of the brand.
This campaign seeks to establish deeper regional connect and celebrate Assam in a style unique to Bingo! Tedhe Medhe.
“Bingo! Tedhe Medhe is all about embracing your cravings and expressing yourself without filter. Through our Jomonir Adda activation in Bihu, we’re celebrating not just the flavours but also the festive spirit and cultural richness of Assam,” said Mr. Suresh Chand, VP, Head of Marketing - Snacks, Noodles and Pasta, ITC Foods.
The ‘Jomonir Adda’ campaign, which commenced on 14 April, promises an exciting mix of culture, tradition, and modern expression – a tribute to the joy of Bihu and the spirit of Assam.
