Bingo! Tedhe Medhe has transformed a spontaneous, viral moment into a full-fledged brand anthem with its latest campaign, #SabkaJawaabTedheMedhe.
It all began with a reel by content creator Deepankar Koshta (@deepankarmaxx), where he casually delivered the now-iconic line, “Tedhe Medhe bhi acche lagte hain.” The relatable phrase, paired with Koshta’s humour, quickly caught fire—garnering over three million organic views and striking a chord with audiences nationwide.
Recognising the momentum, Bingo! teamed up with music producer Anshuman Sharma to convert the viral audio into a catchy anthem. To keep the energy high and the content shareable, Bingo! brought in popular meme-dance creator Parveen Sharma to choreograph a light-hearted, quirky routine for fans to recreate.
Adding another layer to the campaign, Bingo! launched the #SabkaJawaabTedheMedhe contest featuring comedy creator Satish Ray, further driving user engagement and social chatter.
The campaign’s ideation and execution were spearheaded by Tonic Worldwide, with Ogilvy credited for the core concept behind the hashtag campaign.
