Bisleri International, India’s leading packaged drinking water brand, has announced a special collaboration with the global blockbuster film franchise Mission: Impossible for its latest instalment, The Final Reckoning, starring international star Tom Cruise.
The film is set to hit Indian cinemas on 17 May—six days prior to its release in the United States—and will be available in English, Hindi, Tamil, and Telugu.
To celebrate the occasion, Bisleri is launching a limited-edition range of bottles in partnership with the franchise, spanning both water and soda categories across key metropolitan markets.
Speaking on the collaboration, Tushar Malhotra, Director of Sales & Marketing at Bisleri International, said, “We are incredibly excited to collaborate with the legendary and iconic ‘Mission: Impossible’ franchise for its latest release ‘The Final Reckoning’. This is one of our most prestigious associations and will further strengthen our position in today’s pop culture and generate consumer excitement with the limited-edition collectibles.”
In addition to the themed bottles, the campaign will be supported through co-branded delivery trucks, point-of-sale materials in retail locations, and a host of engaging digital content.
