Bistro by Blinkit Launches 10-Minute Hot Food Delivery Service

Blinkit has unveiled a new standalone service, Bistro, offering customers high-quality, canteen-style meals delivered hot in just 10 minutes. Currently available in select areas of Gurugram, Bistro promises fresh, preservative-free food prepared in less than 5 minutes without the use of food processors or microwaves.

Bistro operates through a new app, separate from Blinkit and Zomato, focusing on providing customers with tasty dishes quickly. Albinder Dhindsa, CEO of Blinkit, emphasised in a tweet that Bistro operates independently, with no data from Zomato or its restaurant partners involved. The launch is part of Blinkit’s exploration of product-market fit for this innovative new service.

Introducing Bistro - Blinkit’s new 10 minute food offering. Bistro is a new app, outside of Blinkit and Zomato. This service is currently live across a few locations in Gurugram to help us find product market fit.

With @bistrobyblinkit we will offer our customers high quality,… pic.twitter.com/hYcNKlkCOB

— Albinder Dhindsa (@albinder) January 10, 2025

Adding to the announcement, Albinder Dhindsa, also shared the following statement in a follow up tweet: “Zomato will never launch private brands on the Zomato app to compete with its restaurant partners. This still holds true. Which is why this service is not being built within Zomato (the organisation which runs the brand, or the app). Bistro is a standalone team, with a standalone app - and no Zomato restaurant data has been used. Bistro will not even use the Zomato app to market Bistro.”

Also, as @deepigoyal has always said, Zomato will never launch private brands on the Zomato app to compete with its restaurant partners. This still holds true. Which is why this service is not being built within Zomato (the organisation which runs the brand, or the app). This is… https://t.co/q79x4vZJsR

— Albinder Dhindsa (@albinder) January 10, 2025