The ABBY Awards powered by One Show has officially announced the appointment of two globally acclaimed creatives as International Jury Chairs for its 56th edition. Björn Ståhl, Chief Creative Officer at Uncommon Creative Studio, Stockholm, and Youri Guerassimov, Chief Creative Officer and CEO at Marcel, Paris, will lead the Still Print and Integrated categories respectively.
Ståhl brings over three decades of experience to the role, with a remarkable haul of more than 250 industry awards, including Titanium and Grand Prix honours at Cannes, as well as two prestigious Black Pencils. Prior to launching Uncommon Creative Studio in Stockholm in January 2024, he served as CCO and board member at INGO for 19 years. Under his leadership, the agency was recognised as one of Fast Company's ‘Most Innovative Companies in the World’ and ranked third at both One Show and D&AD.
Ståhl, a seasoned jury member at leading global festivals, including Cannes and D&AD, will head the Still Print category.
Youri Guerassimov, one of the most decorated creatives in France, will chair the Integrated category. His accolades include two Cannes Lions Grand Prix, three D&AD Black Pencils, a White Pencil, a One Show Green Pencil, and numerous other top-tier awards. Beginning his career at CLM/BBDO in 2004, Guerassimov has developed groundbreaking work with creative partner Gaetan du Peloux across a wide range of global brands. He previously served on the jury for the Andies.
Entries are currently open for the Media ABBYs, featuring 24 categories, and Creative ABBYs, comprising 23 categories. Newly introduced Media ABBY categories include Small Budget Big Impact, Sports Marketing, and Micro Marketing. Full details on categories, deadlines, and submission guidelines are available at www.abbyawards.com.
The ABBY Awards 2025 powered by One Show will be held on 21, 22, and 23 May during Goafest at Taj Cidade de Goa Heritage and Horizon. Goafest 2025 is hosted jointly by The Advertising Club and the Advertising Agencies Association of India. More information on the region’s largest creative festival can be found at www.goafest.com.
