Black Dog Soda has announced actor Emilia Clarke as its global brand ambassador, aligning the partnership with the brand’s ‘Savour the Pause’ philosophy.
The brand said the association reflects a shared focus on slowing down and being present in everyday moments. Through this positioning, Black Dog Soda aims to encourage consumers to engage more intentionally with brief pauses rather than viewing them as interruptions.
According to the brand, its ‘Savour the Pause’ philosophy centres on the idea that a pause is not about stopping, but about becoming fully engaged before returning to daily life refreshed and focused.
The collaboration is introduced through a new film set in the Scottish Highlands and inspired by the Northern Lights. The film contrasts constant digital capture with intentional presence. In one scene, Clarke observes the Northern Lights with friends inside a glass dome. While others record the moment on their phones, she chooses to pause and experience it fully with Black Dog Soda. The narrative then moves into an immersive art space, illustrating how such pauses can restore energy and focus.
Commenting on the collaboration, Varun Koorichh, VP Marketing, Portfolio Head Premium and Luxury, said, “Today, amid increasing digital and external noise, we too often forget to pause and cherish what truly matters. With Black Dog Soda, we wanted to remind consumers that it is not about capturing moments superficially but about pausing to truly savour them. Our collaboration with Emilia Clarke felt deeply natural because her own journey reflects these values. She has been open about stepping back, prioritising herself and returning stronger, making her a powerful embodiment of presence and resilience. Through immersive storytelling, this collaboration brings that belief to life, reinforcing that sometimes the most powerful act is simply to pause.”
Emilia Clarke said, “Constant shoot schedules and travel often pull me from the present moment. Sometimes foregoing the capture for real immersion is my secret to feeling alive again. Therefore, the Black Dog Soda collaboration felt effortless as its ethos of slowing down and savoring life struck a deep chord in our always-on world, allowing us to craft a story celebrating presence over perfection.”
Beyond the film, the partnership will extend across out-of-home advertising, print, digital platforms and cultural spaces. Black Dog Soda also plans interactive installations intended to offer moments of pause in everyday settings, translating the brand’s philosophy into physical experiences.
