BMW India has partnered with Interactive Avenues to bring automotive storytelling to life with interactive CTV campaigns executed in collaboration with VDO.AI. The campaigns showcased two of BMW’s signature models, the New BMW 2 Series Gran Coupé and the BMW X3, through immersive CTV formats.
Moving beyond traditional video, the campaigns enabled viewers to interact with the ad directly via their TV remotes. The BMW 2 Series Gran Coupé campaign offered an interactive carousel experience, while the BMW X3 campaign went a step further with a dynamic backdrop seamlessly layered behind interactive elements.
“At BMW India, pushing boundaries is at the heart of everything we do, whether we’re building cars or creating memorable experiences,” said Vitesh Barar, Director- Marketing, BMW India. “This collaboration with VDO.AI has redefined how we approach awareness campaigns. By making them more interactive and intuitive, we’ve been able to connect with audiences in meaningful new ways. As CTV cements its role in luxury content consumption, this platform enables BMW to continue leading the way.”
Arjit Sachdeva, Co-founder and CTO, VDO.AI, remarked, “Partnering with a forward-thinking brand like BMW has been a truly rewarding experience. Together, we’ve redefined what CTV can deliver in India, elevating viewing into discovery and transforming campaigns into immersive, memorable brand journeys through our interactive technology.”
“We are proud to have been part of a project that blended luxury and technology so seamlessly,” added Anjani Sankhyan, Associate Vice President, Interactive Avenues. “With CTV rapidly establishing itself as the new prime-time for sophisticated audiences, this campaign successfully captured attention, fostered memorability, and elevated BMW’s digital presence.”
