Audio wearables brand boAt has announced a new collaboration with Netflix India to mark the release of The Ba**ds of Bollywood*, Aryan Khan’s directorial debut produced by Red Chillies Entertainment. As part of the campaign, boAt has launched the PartyPal 700 speaker, designed to complement the theme of the series.
The Netflix original, which premiered on 18 September 2025, follows the journey of Aasmaan Singh and offers a fictionalised take on the workings of the Bollywood industry. The show has quickly gained popularity online, generating social media discussion and ranking number one on the streaming platform within 24 hours of release.
boAt’s partnership with Netflix centres around an ad-film that introduces the PartyPal 700 speaker. The campaign features cast members Lakshya Lalwani (as Aasmaan Singh), Bobby Deol (as Ajay Talwar), Anya Singh (as Sanya), Mona Singh (as Neeta Singh), Sahher Bambba (as Karishma), Manoj Pahwa (as Avtaar Singh), and Raghav Juyal (as Parvaiz). The ad concludes with a cameo by Aman Gupta, Co-founder and CMO of boAt, who says, “Beta, teri party ko doobne se ab Shark hi bacha sakta hai,” before turning up the speaker.
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Speaking about the collaboration, Aman Gupta said, "At boAt, we believe in creating products that reflect the energy, boldness, and authenticity of our audience. The Ba*ds of Bollywood, full of drama and unapologetic spirit, was the perfect platform to amplify our PartyPal speaker. After all, who wouldn’t want to have a wild party even wilder? By joining hands with Netflix and Red Chillies Entertainment, boAt continues to reinforce its leadership at the intersection of lifestyle, technology, and entertainment - strengthening its deep cultural connect with India’s youth."
The PartyPal 700 delivers 300W sound output and includes a built-in karaoke auto-tuner. Other products such as the Stone 1800 and various headphones are also featured in the series. These are available on boAt’s official website, Amazon, Flipkart, and retail outlets across India.
boAt’s products appear throughout the show, positioned as part of the series environment rather than traditional product placements. This approach aims to integrate the brand with the narrative, reflecting its presence in youth-centric lifestyle and entertainment.
