This Valentine’s Day, boAt and FK Minutes are providing a much-needed escape for singletons everywhere, offering the perfect antidote to the typical "Valentine's Day cringe." The campaign features actor Arjun Kapoor as he battles his way through a gym full of relationship triggers, using the boAt Rockerz 551 ANC Pro to block out the noise – both emotional and external.
The video hilariously captures Kapoor’s struggle, from heavy breathing to couples whispering sweet nothings and heart-shaped balloons popping, all of which are enough to make anyone cringe. But with the help of boAt’s Active Noise Cancellation technology, Kapoor silences the noise, creating a peaceful, solitary space for himself.
"Valentine's Day can be tough for anyone who's single," says a boAt spokesperson. "We wanted to create a fun and relatable campaign that acknowledges the 'cringe' factor and offers a real solution. The boAt Rockerz 551 ANC Pro, combined with the convenience of FK Minutes, is the perfect way to reclaim your peace of mind – and your workout."
The boAt Rockerz 551 ANC Pro can be delivered in just 10 minutes, thanks to FK Minutes, making it easy for users to quickly escape the emotional and physical noise around them. The campaign focuses on embracing singlehood with the help of technology that offers peace, quiet, and, most importantly, a break from the cringe.
This Valentine’s Day, boAt and FK Minutes encourage everyone to celebrate themselves by ditching the drama, embracing solitude, and enjoying a moment of calm with the boAt Rockerz 551 ANC Pro.
Check the full video on Instagram now: Link to video.
