boAt Lifestyle has promoted Vedansh Kumar to the position of Chief Marketing Officer (CMO), expanding his leadership role within the consumer electronics brand.
Kumar shared the update through a LinkedIn post. Prior to the elevation, he served as Head of Brand Marketing at boAt, where he was responsible for driving brand-building initiatives and marketing strategy.
He joined the company in 2023 after a stint at Zomato, where he worked as Creative Lead. Over the years, Kumar has built experience across brand architecture, portfolio strategy, premiumisation, creator-led marketing ecosystems and go-to-market planning.
Before his tenure at Zomato, Kumar held roles across agencies including Dentsu Impact, Humour Me and MullenLowe Lintas Group, working on brand strategy and creative communications.
His elevation comes as boAt continues to strengthen its marketing leadership and deepen its focus on brand-building across categories and consumer segments.
