Bodhitree Multimedia Limited, a prominent Indian content production company, has appointed media industry veteran Sudip Roy as Group Chief Revenue Officer. Simultaneously, the company has launched a new division—Bodhi Tree Ventures—to spearhead its efforts in IP-led digital content monetisation.
Bodhi Tree Ventures will function as a specialised unit dedicated to building, owning, and monetising digital content IPs across platforms such as YouTube and other digital ecosystems. The division aims to go beyond traditional content creation by developing proprietary digital assets and exploring third-party content monetisation.
With more than 25 years of experience in revenue management and leadership positions at Star News, Zee, Neo Sports, Network18, and TCM, Roy is expected to bring strategic depth and business rigour to this newly created vertical.
The initiative will be jointly led by Sudip Roy and Mautik Tolia, Managing Director of Bodhitree Multimedia, and is designed to establish new digital-first revenue streams for the company.
Commenting on the development, Mautik Tolia said,“We are delighted to welcome Sudip Roy to Bodhitree as we are entering a decisive phase of growth. His strategic acumen and deep understanding of driving revenue strategies and scaling digital businesses make him the perfect fit to lead Bodhi Tree Ventures. This new division marks a pivotal shift in our journey — from being content creators to becoming owners and monetizers of scalable digital IPs. This is an evolution toward owning and building a future-focused revenue model. Together, we aim to shape a resilient and forward-looking content business.”
Sudip Roy expressed enthusiasm about his new role, “I’m thrilled to join Bodhitree Multimedia at this exciting phase of growth. With the launch of Bodhi Tree Ventures, we are laying the foundation for a future-ready, digital-first business focused on scalable IPs, strategic partnerships, and innovative monetization models. I look forward to collaborating with Mautik and the team to build sustainable revenue engines and shape the next chapter of value creation for the company.”
The division is already operational with multiple digital channels and proprietary IPs currently under development. This move underscores Bodhitree Multimedia’s ambition to solidify its position as a digital-first leader in India’s evolving entertainment sector.
