Bodhitree Multimedia Limited, Madlab Films, and Universe of Ideas have announced the launch of Madlab Alpha Private Limited, a new creative studio aimed at developing high-concept, genre-defying content for both Indian and global audiences.
Madlab Alpha is set to operate as a subsidiary of Bodhitree Multimedia Limited and will focus on creating unconventional films and OTT series. The new venture brings together Madlab Films’ creative direction, Bodhitree Multimedia’s business operations, and Universe of Ideas’ talent network.
The studio will employ AI-assisted production workflows and immersive storytelling technologies to explore innovative formats, including cerebral thrillers, dystopian sagas, speculative dramas, and interactive experiences.
Gaurav Shukla, creator and producer of Asur, and Abhijeet Khuman, both producers at Madlab Films, commented, “With the rise of OTT platforms and global content, audience taste, especially in India, has evolved rapidly. This shift is impacting conventional commercial cinema, as we’re seeing more viewers gravitate towards fresh, bold narratives. It’s high time we acknowledge this change and create stories that speak to this new sensibility. With Madlab Alpha Private Limited, we aim to tell the kind of stories others shy away from—merging craft with technology to deliver content that truly resonates. Together, we’re committed to delivering bold, original, and scalable content that speaks to a new generation of viewers.”
Darshana Bhalla, Founder & CEO of D’Artist Talent Ventures and Universe of Ideas, added, “At its core, Madlab Alpha Private Limited is about empowering new voices and building a collaborative creator ecosystem. We believe in nurturing and mentoring emerging talent, offering them mentorship, resources, and a platform that values originality, craft, voice, and diverse perspectives on the global stage, fostering a space where originality thrives.”
Mautik Tolia, Managing Director of Bodhitree Multimedia Ltd, said, “Madlab Alpha Private Limited represents a bold leap into the future of storytelling. This partnership marks a pivotal evolution in our content strategy, reflecting our commitment to shaping the progress and success of the industry. Together with Gaurav, Darshana, and Abhijeet, we are investing in the future of storytelling—one that is bold, disruptive, and unapologetically narrative-first. We’re building more than a studio, that’s agile, and one that is built to scale across formats and geographies.”
The new venture follows past successes from its founding entities, including Asur by Madlab Films, The Gone Game by Bodhitree Multimedia, and IP development from Universe of Ideas.
