This Valentine’s season, Bold Care, India’s leading men’s wellness brand, has teamed up with SOCIAL, Mumbai’s popular hangout spot, to offer a playful, bold twist on romance. As part of SOCIAL’s “Love like the OGs” campaign, Bold Care has activated fun experiences across six SOCIAL outlets in Mumbai (Chembur, Powai, Khar, Carter Road, Versova, and Colaba) from February 10 to February 23.
The collaboration seeks to celebrate love, connection, and boldness through cheeky messaging and light-hearted activations. Free condoms will be available in all washrooms, each paired with witty one-liners such as “Bad Decisions at the bar, Good decisions here”, “All the ishq, none of the risk”, and “No mistakes, only latex”. Additionally, SOCIAL’s drink menus will feature fun taglines like “Smooth sips for a bold night ahead”, “Wine now, dine later”, and “Wishing you a happy ending tonight”, setting the tone for an unforgettable evening.
In a bid to enhance the festive spirit, Bold Care has placed Polaroid cameras in each SOCIAL venue, allowing couples to capture their date-night moments. By uploading these pictures to Instagram and tagging Bold Care, guests stand a chance to win ?50,000, ensuring a memorable Valentine’s celebration.
The campaign has sparked delight, with many social media users uploading photos and praising Bold Care’s innovative marketing approach. Bold Care and SOCIAL are redefining romance this season, blending humour, responsibility, and boldness in a fresh and entertaining way. Whether celebrating with a partner or friends, guests are invited to head to their nearest SOCIAL outlet for a unique experience, along with a few bold reminders to keep the night unforgettable—and responsible.
