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As the holiday season approaches, offices across India are buzzing with workers crafting increasingly creative excuses to secure time off. In response to this annual dilemma, BookMyShow, India’s leading entertainment destination, has launched its cheeky new campaign titled “You Make the Excuse, We’ll Make the Plan.” The campaign combines humour and relatability, highlighting the festive tug-of-war between professional commitments and the irresistible pull of holiday celebrations.
The campaign paints a familiar picture of the universal struggle—balancing work with the urge to embrace the joy of the season. It centres around the all-too-familiar scenario of employees scrambling to come up with elaborate excuses for a break, all while dreaming of concerts, movies, or New Year’s Eve parties.
Unfolding through two engaging videos, the campaign takes viewers through two distinct perspectives. The first video captures the employee’s creative world, where over-the-top excuses are made to justify their much-needed time off—often to attend a BookMyShow event. From attending a cousin’s goldfish’s first birthday to declaring “the mountains are calling,” the script taps into the humour-filled longing for a well-earned break.
The second video flips the narrative to the boss’s perspective, as they wade through an inbox full of quirky leave requests. As the boss, overwhelmed by the contagious holiday spirit, succumbs to the fun, they end up drafting their own out-of-office reply titled ‘Finding my Inner Peace,’ joining the festive celebrations themselves.
This witty approach aims to spark a ‘think-feel-do’ reaction, encouraging people to embrace the holiday spirit, laugh at relatable workplace moments, and book their festive plans on BookMyShow before it’s too late.
Dolly Davda, Head of Marketing at BookMyShow, shared, “With ‘You Make the Excuse, We’ll Make the Plan,’ we’ve captured the humour that comes with balancing responsibilities and revelry. This campaign encourages people to take a well-deserved break, focus on what matters most, and create unforgettable memories with loved ones.”
The campaign has also sparked festive fun across brands, with Indian and international companies joining the humour wave. Maybelline India’s playful “OOO or not, servin’ looks is our top priority” and Uber India’s witty “Gaadi gate par khadi hai, jaldi se baitho aur nikal jao!” are just some of the out-of-office replies contributing to the holiday cheer.
As the year draws to a close, BookMyShow is all set to offer unforgettable experiences, ensuring fans don’t miss out on the best moments the festive season has to offer. Whether it's securing tickets to a movie, live performance, or New Year’s bash, BookMyShow helps bring holiday plans to life with ease and fun.
