Branding Edge has been appointed as the strategic communications and media partner for S45, described as India’s first AI-native investment banking platform.
The mandate will focus on positioning S45 at the intersection of capital markets, technology and institutional engagement, as the platform introduces an AI-led operating system aimed at changing how Indian companies approach IPO readiness, execution and investor engagement.
Branding Edge will support S45 across brand narrative development, founder positioning, financial media strategy, corporate reputation, thought leadership and stakeholder messaging, as the platform increases its visibility among issuers, bankers, investors and the wider capital market ecosystem.
S45 is designed to replace legacy workflows, often reliant on spreadsheets, manual disclosures and disconnected demand tracking, with a unified execution framework powered by automation and governance.
Deepank Bhandari, Founder, S45, added: “Our goal at S45 is to modernise investment banking execution through a real-time operating system that brings transparency, speed, and decision intelligence to the IPO lifecycle. Branding Edge brings deep capital market experience and a strong understanding of how credibility is built with issuers, investors, and the financial media. We look forward to building S45’s narrative with a partner that understands both markets and modern storytelling.”
Speaking on the partnership, Rahul Tekwani, Managing Partner, Branding Edge, said: “S45 is not just a new product, it is a category shift. What excites us is that the platform is building the missing operating layer of India’s capital markets. At Branding Edge, we partner with leadership teams navigating high-stakes moments, and S45 is entering one of the most consequential moments of the decade — where IPO execution must evolve as quickly as India’s growth. We are proud to support this journey.”
With the appointment, Branding Edge expands its work in strategic communications for IPO readiness, investor narrative development and capital market reputation management, working with founders, promoters and leadership teams.
