Bright Outdoor Media has appointed Mukesh Sharma, formerly Business Head at Mid‑Day Infomedia, as its new Chief Executive Office
The decision was made during a board meeting at the company’s registered office in Mumbai. The agency is broadening its services beyond traditional outdoor advertising, expanding into television, print, radio, digital, social media, public relations, events and exhibitions, celebrity and talent management, cinema and in‑film branding, ad‑film production, BTL activations, mall and retail media, and corporate gifting.
This move forms part of its strategy to offer a comprehensive, 360‑degree media solution.
Sharma brings nearly twenty years of media sector experience to the role, having spent two decades with Mid‑Day Infomedia.
