Britannia Brings Back the Iconic ‘Ting Ting Ti-Ding’ with Zepto

Britannia Industries has launched an exciting collaboration with Zepto, India’s fastest-growing consumer internet brand, to enhance the online shopping experience. Shoppers will now hear Britannia's iconic ‘Ting Ting Ti-Ding’ sound every time they add a Britannia product to their cart on the Zepto platform.

This innovative integration marks the first instance of a brand collaborating with a quick-commerce platform to incorporate sound into the shopping experience. Britannia’s sonic signature, a familiar sound in Indian households for generations, adds a nostalgic touch, making online shopping more engaging. Whether purchasing Britannia Milk Bikis, Britannia Good Day biscuits, or Britannia Gobbles cake, the sound aims to evoke cherished memories and enhance consumer interaction.

As online shopping continues to gain popularity, this partnership between Zepto and Britannia, highlights Britannia's commitment to delighting consumers and providing unique experiences. The integration transforms routine shopping moments into memorable events, reinforcing the connection between the brand and its customers.

Amit Doshi, Chief Marketing Officer, Britannia Industries, stated, “We are constantly exploring new ways to engage with our consumers and make their experience with Britannia a little more personal. Integrating our iconic sonic signature into the online shopping experience on Zepto is just one such initiative. This partnership allows us to bring that familiar joy into the digital shopping space in an engaging, modern way that resonates with today’s consumers.”

Chandan Mendiratta, Chief Brand Officer, Zepto, added, “We’re thrilled to bring a touch of nostalgia and excitement to online shopping with Britannia’s iconic ‘Ting Ting Ti-Ding’ sonic signature. This sound integration makes every Britannia purchase on the Zepto platform more than just a transaction—it’s an experience.”

Next time you shop on Zepto, listen for the joyful sound accompanying your Britannia purchases, adding a unique touch to your online shopping journey.