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BroTown, India’s first and largest event curated exclusively for men, is set to take place in March 2025 at the Jio World Convention Centre in Mumbai. The festival promises to be a one-of-a-kind destination where men can explore their passions, from automotive marvels and tech innovations to grooming, luxury living, and more.
The two-day festival will be a celebration of creativity, style, and community, bringing together a range of activities that promote individuality and ambition. With an anticipated turnout of 10,000 to 12,000 attendees, BroTown aims to offer a unique and engaging experience.
BroTown will feature over 50 activities across carefully curated zones. Highlights include Machina Maxima for automotive enthusiasts, Gadget Grid for tech lovers, and Luxe Life for those seeking luxury indulgence. Other zones will focus on wellness, adventure, and grooming, ensuring there’s something for everyone.
The event will also offer live music, stand-up comedy, and podcasts to create an energetic atmosphere. A range of standout brands will be showcased, offering immersive experiences to visitors.
Eva Live, the creative force behind BroTown, is renowned for organising large-scale events such as concerts featuring Bryan Adams and Arijit Singh. With a proven track record, Eva Live is set to deliver another exceptional event with BroTown.
"At Eva Live, we’ve built a reputation for delivering unique and impactful experiences across various IPs, from music and education to gaming, always catering to the diverse interests of kids and youth. With BroTown, we’re taking this legacy to the next level by curating a space that celebrates one's passions and needs. From fashion to adventure, auto to grooming, BroTown brings together a wide spectrum of experiences under one roof. This isn’t just another event; it’s a transformative platform where connections are made, and modern men can engage with brands and experiences that speak directly to them, setting the stage for a global movement," stated Deepak Choudhary, Managing Director and Founder of Eva Live, often referred to as the IP Man of India.
Expanding on this vision, Vinod Janardhan, Managing Director and Founder of Team Rustic, as well as Director at Eva Live, remarked, "BroTown ’25 is not an event. It is a transformative platform where brands and consumers connect meaningfully with purpose. By curating thoughtful brand integrations, we’re not just showcasing products; we’re building a community experience. At EVA Live, we've always championed diverse IPs for kids and youth through music, education and gaming. With BroTown ’25 we’re excited to introduce a unique initiative catering exclusively to men’s lifestyle. This is an exclusive enclave for fashion, adventure, auto, gaming and grooming with curated experiences. This is where genuine connections and innovative interactions flourish, creating lasting engagement with the brands that consumers resonate with.”
Join us at the Jio World Convention Centre in March 2025 for an event that celebrates modern living and the diverse interests of today’s men.
