Bharat Serums and Vaccines Limited (BSV), a Mankind Group company, has launched its #FindYourMissingJoy campaign on the occasion of World IVF Day to encourage couples experiencing infertility to seek timely medical evaluation and initiate informed conversations with qualified fertility specialists.
Centred around a digital film, the campaign aims to address the stigma surrounding infertility while promoting awareness of fertility as an integral part of reproductive health.
According to the World Health Organization (WHO), around one in six adults globally experiences infertility. In India, clinical estimates suggest infertility affects 15-20 million couples, many of whom delay seeking medical evaluation because of limited awareness, inadequate access to treatment and persistent social stigma. The campaign seeks to encourage earlier intervention, recognising that timely diagnosis can improve treatment outcomes.
The initiative also comes against the backdrop of growing policy support for fertility care in India. The Assisted Reproductive Technology (Regulation) Act, 2021 has strengthened the regulatory framework for fertility treatment, while the Federation of Obstetric and Gynaecological Societies of India (FOGSI), in collaboration with UNFPA India, has advocated integrating pre-conception care into routine healthcare to encourage informed reproductive planning.
Commenting on the campaign, Sivani Sarma Deka, COO – India Business, BSV, said, "As a market leader in women's health and Assisted Reproductive Technology, BSV has spent decades earning the trust of clinicians and families alike by consistently delivering scientifically recognized, world class quality treatments that are second to none. While our focus remains on providing patients with cutting-edge research, we stand committed to our goal of democratizing access to these advanced reproductive care solutions. On World IVF Day, BSV celebrates the incredible medical advancements in fertility care and continues its mission to normalize conversations around fertility. Through the latest #findyourmissingjoy campaign, we endeavour to expand scientific awareness and begin open conversations that address social stigmas. BSV continues to remain a trusted partner in the parenthood journey of couples and is committed to making advanced reproductive care a real, attainable path to parenthood for every aspiring family."
The campaign is supported by a digital film and forms part of BSV's ongoing awareness initiatives aimed at encouraging evidence-based conversations around infertility and improving access to fertility care.
