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Budweiser 0.0 has unveiled a new track titled ‘Sip Code’, featuring a dynamic collaboration of popular artists including Shruti Haasan, Dee MC, Sikander Kahlon, EPR, and SickFlip. The initiative aims to promote responsible drinking through a catchy multilingual anthem available on Spotify.
The artists deliver four key messages: Hydrate, Eat, Pace Yourself, and Take a cab back home. The release coincides with AB InBev's Global Beer Responsible Day, a global campaign dedicated to encouraging responsible consumption of alcoholic beverages.
Vineet Sharma, Vice President – Marketing & Trade Marketing, AB InBev India, stated, “Global Beer Responsible Day is a special occasion where we come together to reaffirm our commitment to responsible drinking. As a leading brewer, we remain dedicated to offering choice to our consumers with no and low alcohol beverages, empowering them to enjoy responsibly. Music and culture are at the core of what we do, bringing people together and inspiring creativity.”
Shruti Haasan expressed her enthusiasm for the project, saying, “I'm excited to have lent my voice for Sip Code in Hindi, English, and Tamil. This track is a total banger. I believe music should inspire, and Sip Code does just that.”
SickFlip shared his thoughts on the production, noting, “Producing the music for Sip Code has been super refreshing! We blended the idea of responsible drinking into the party vibe.”
EPR added, “It’s fantastic that Budweiser 0.0 is enhancing the party experience while prioritising safety through this initiative. Had a blast with this one!”
Dee MC highlighted the innovative approach of the song, stating, “Sip Code flips the usual party anthem. The beats, the lyrics, the vocals – everything brings in a new culture where having fun while being safe is just as cool.”
Sikander Kahlon remarked on the project’s dual impact, saying, “It’s rare to be involved in a project that is both musically exciting and socially conscious. Thanks to Budweiser 0.0 for letting me be a part of this one!”
The ‘Sip Code’ track reflects Budweiser 0.0's commitment to responsible drinking, combining entertainment with essential safety messages for a younger audience.
