Budweiser has announced the launch of its global FIFA Club World Cup 2025™ campaign in India, titled ‘Celebration in the Making’. The initiative aims to engage Indian football fans through a range of cultural collaborations and activations, forming part of the brand’s wider build-up to the FIFA World Cup 2026.
As part of the campaign, Budweiser will release limited-edition packaging in select regions, collaborate on a jersey drop with streetwear brand Bluorng, produce a football-focused podcast, and host Fan Parks in key cities. These activities are intended to connect with Indian football communities and foster engagement throughout the tournament period.
In West Bengal and Maharashtra, fans will be able to purchase special edition Budweiser Premium and Magnum bottles and cans designed for the tournament. The collaboration with Bluorng will result in a jersey intended to bring together supporters across club loyalties.
The campaign will also feature a football talk show hosted by rapper and entertainer Shah Rule. The podcast will include discussions with Indian athletes and artists centred on the FIFA Club World Cup. Budweiser Fan Parks will be set up in select cities, offering public match screenings.
“As football fever rises across India, our campaign honours the unmatched energy, emotion, and loyalty of Indian fans. Whether it’s a high-stakes match screening, repping your jersey, or watching a thunderous goal unfold—Budweiser is here to make sure every moment feels like an epic celebration in the making,” said Vineet Sharma, Vice President – Marketing and Trade Marketing, AB InBev India.
Globally, Budweiser will continue its 'Bring Home The Bud' initiative in select markets, offering free beer to fans of the winning club. The brand has also released 'ThunderBud', a promotional film set to AC/DC’s Thunderstruck, highlighting moments from past FIFA Club World Cup matches. FIFA’s 'Celebration of the Match' content will also be featured across Budweiser’s digital platforms.
The campaign builds on previous initiatives from Budweiser India, including 'The Night is Yours to Take' and the BUDX NBA House, and is part of its broader approach of engaging with fans through music, sport, and lifestyle.
