QSR chain, Burger King India, has crossed the 500+ restaurants nationwide milestone underscoring the brand’s commitment to rapid expansion, and bringing its signature flavours, affordability, and tech-enabled dining experiences to Indian consumers.
The company’s strong franchise network and a guest-first approach have powered its expansion, adding 60+ new restaurants in the past year alone. With recent openings in Raipur, Thrissur, and other emerging cities, the brand is accelerating its footprint beyond metropolitan areas.
Launched in 2014, Burger King India is present in 119 cities offering a seamless blend of global standards with local flavours. The restaurants feature state-of-the-art technological first designs where Self-Ordering Kiosks (SOK) and table ordering help reduce the ordering time by 50%.
The brand has consistently adapted to Indian tastes and sensibilities with locally inspired flavours, competitively priced menu items and exclusive offers to its 1 million+ active app users.
In November 2021 Burger King India launched the BK Café to serve unique coffee experiences paired with food at its 450+ cafes across the country.
Rajeev Varman, Group CEO and Whole Time Director - Restaurant Brands Asia Limited, shared his thoughts on the milestone, "Crossing 500 restaurants is a defining moment in Burger King India’s journey. This achievement is a reflection of our commitment to accessibility, innovation, and guest satisfaction. As we continue our expansion, especially in Tier-II and Tier-III cities, our focus remains on delivering great value, India relevant innovations and tastes, and an elevated guest dining experience in our restaurants. Our growth is driven by deep consumer insights, cutting-edge technology, and an unwavering passion for quality service."
The brand has led innovative marketing campaigns, including capturing real-time IPL moments and other AI-powered campaigns such as “BurgerKingSwaadKaPatakha” and “Coffee Fortunes”.
