.jpg)
Burger King India, one of the fastest-growing Quick Service Restaurant (QSR) chains, is excited to announce the launch of the innovative BK Chicken Pizza Puff across its South Indian outlets. Following the success of the Veg Pizza Puff, this new variant is specially crafted for non-vegetarian lovers, making Burger King the first QSR brand in India to offer a chicken-based puff snack.
The BK Chicken Pizza Puff is packed with juicy diced chicken, flavourful mixed-veg tomato sauce, and melted mozzarella cheese, all encased in a golden, crispy puff pastry. Designed for on-the-go snacking or as a quick addition to any meal, the Chicken Pizza Puff promises a burst of flavour in every bite, catering specifically to the South Indian palate where there is a strong preference for chicken and non-vegetarian options.
Kapil Grover, Chief Marketing Officer, Burger King India, stated, “We are thrilled to introduce the BK Chicken Pizza Puff, a product born out of consumer insights and our desire to expand our snacking menu with more choices that appeal to local tastes. With South India being a non-vegetarian heavy market, this new product aligns perfectly with the region’s preferences. We’re confident that the Chicken Pizza Puff will become a fan favourite, just like our Veg Pizza Puff, and will allow us to continue delivering innovative and tasty products for our guests.”
The launch is supported by robust consumer research, confirming that the South Indian market is highly receptive to chicken-based products. The BK Chicken Pizza Puff will be available at an attractive price of just INR 69. To encourage trials, Burger King is offering an exclusive deal of two Chicken Pizza Puffs for just INR 99, providing consumers with the opportunity to enjoy more of this delicious snack at an unbeatable value.
