Burger King India has announced the launch of their limited-time Peri-Peri Fest, which celebrates new flavours. The launch is supported by a campaign inspired by the African, Portuguese origins of Peri-Peri and is characterised by a fresh, youthful vibe.
The campaign features an original musical film that blends vibrant colours, music and cultural influences to celebrate the flavour in a fun way.
Available across Burger King restaurants in India from July 7, the Peri-Peri Fest features a range of nine products: Peri-Peri Veg Whopper, Peri-Peri Chicken Whopper, Peri-Peri Paneer Burger, Peri-Peri Cheese Burger, Peri-Peri Chicken Burger, Peri-Peri Chicken Wings, Peri-Peri Boneless Chicken, Peri-Peri Chicken Nuggets and Peri-Peri Fries.
Commenting on the launch, Kapil Grover, Chief Marketing & Digital Officer, Burger King India said, "Peri-Peri has emerged as one of India's most loved flavour profiles, fuelled by consumers' growing appetite for bold and exciting flavours. With Peri-Peri Fest, we're taking that love a step further by bringing consumers an experience that's rooted in the true origins of Peri-Peri. Our signature Dunked Peri-Peri platform delivers richer, bolder flavour in every bite, offering a distinctive Burger King experience that's both craveable and memorable."
Sharing more about the creative vision that drove the campaign, Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India said, "The product itself has a natural sense of theatre as it's dunked for full flavour. We wanted the campaign to mirror that same exuberance. Instead of simply talking about flavour, we turned it into a musical celebration with an original soundtrack that's catchy, energetic and impossible to forget. Every beat, visual and movement was crafted to make audiences feel the joy of going all in."
Burger King will roll out a nationwide 360-degree campaign across digital, OOH, social media, influencer partnerships, in-restaurant branding and local activations. Additionally, consumers purchasing select Peri-Peri x Sprite Meal combos through Burger King App will stand a chance to win a free trip to Korea via a lucky draw.
