Bvlgari has named Jake Gyllenhaal as its new Global Brand Ambassador.
A BAFTA Award–winning actor and Academy Award nominee, Gyllenhaal has chosen projects with substance and intention. Beyond his film work, his approach to storytelling and engagement with people aligns with Bvlgari’s vision of luxury as an expression of shared values, openness, and lasting relationships.
“Jake represents a contemporary form of excellence rooted in integrity, empathy and authenticity,” says Laura Burdese, Bvlgari Deputy CEO and Bvlgari CEO as of July 1, 2026. “His artistic sensitivity and his ability to create sincere connections with people reflect the very essence of our Maison. He brings depth, humanity and purpose to everything he does.”
“I’ve always felt close to Bvlgari for the way it blends beauty with meaning: there is a generosity in the Maison’s approach - toward craftsmanship, culture, and human stories. Authenticity, to me, is rooted in our relationships, the people we care about, the dedication we bring to what we all create, but most of all being true to one's self,” comments Jake Gyllenhaal.
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