As the TATA Indian Premier League (IPL) continues to dominate as the nation’s most-watched sporting event, Campa from Reliance Consumer Products Limited (RCPL), in partnership with JioStar, is set to enhance its brand visibility as a co-powered sponsor across both TV and digital platforms for TATA IPL 2025.
This landmark partnership will ensure Campa's presence across the Star Sports Network, including in regional languages (both HD and Standard), and JioStar’s streaming platform, providing an unmatched reach, engagement, and impact for the brand. With this strategic alignment, Campa is poised to make a strong impact during the TATA IPL 2025 season, further cementing its connection with cricket fans nationwide.
Ketan Mody, COO, Reliance Consumer Products Limited, commented, "Our partnership with JioStar for TATA IPL is a natural extension of our long-standing commitment to cricket. By securing the exclusive co-powered sponsorship across TV and digital, we are amplifying our presence on India's biggest stage. With a portfolio of total beverage offerings, this collaboration not only expands Campa’s footprint but also offers an exciting opportunity to engage with millions of cricket fans, driving brand loyalty and enthusiasm across the nation for our entire portfolio of beverages."
Ishan Chatterjee, Head of Business, Sports Revenue, SMB & Creator, JioStar, said, “We are excited to welcome Campa as a key sponsor for TATA IPL 2025. This partnership strengthens our shared commitment to delivering high-impact brand engagement during the country’s biggest cricketing spectacle. With JioStar’s unmatched reach and Campa’s legacy in the beverage space, we look forward to creating memorable experiences that resonate with millions of fans across India.”
Having been an active partner with the BCCI and multiple IPL teams over the last two years, Campa has already built a solid foundation in the cricket ecosystem. This expanded sponsorship further exemplifies Campa's dedication to the sport and media, providing immersive experiences for fans across India. With the beverage season in full swing, this partnership is set to accelerate Campa’s growth and strengthen its ties with consumers nationwide.
Key Highlights of Partnership with JioStar for TATA IPL 2025:
- Exclusive Co-Powered Sponsorship Across TV & Digital (OTT): Campa will take centre stage on TV, while Campa Energy shines on digital platforms, ensuring maximum brand exposure across both mediums.
- High-Impact Live Match Integrations: Branded moments will be seamlessly integrated into key match segments with CGI activations and innovative digital experiences, enhancing fan engagement.
- Debut of Raskik Gluco Energy & Spinner: The TATA IPL 2025 season will mark the debut of Raskik Gluco Energy and Spinner, deepening the brand’s relevance and connections with consumers.
With this expanded partnership, Campa is poised to redefine brand engagement, maximize consumer reach, and establish an unforgettable presence throughout TATA IPL 2025. The brand's innovative approach to sponsorship and fan interaction sets the stage for an exciting and impactful season ahead.
