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Campus, one of India's leading sports and athleisure brands, has unveiled its first-ever mixed reality print advertisement, marking a bold step in innovative marketing. As part of its “Move Your Way” campaign, this groundbreaking initiative merges physical print media with digital interactivity, offering a fresh and engaging consumer experience that bridges the gap between traditional advertising and modern technology.
The ad, launched in eight major cities—Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune—encourages readers to scan a QR code. Once scanned, the sneakers come to life on the screen, followed by brand ambassador Vicky Kaushal sharing his thoughts on his favourite pair of Campus shoes. This immersive experience leads directly to the Campus Shoes website, enabling customers to easily browse and shop, making the journey from discovery to purchase effortless.
Prerna Aggarwal, Chief Innovation Officer at Campus Activewear, shared, “Our first-ever mixed reality print ad reflects Campus Shoes’ commitment to embracing technology to enhance consumer experiences. By integrating mixed reality with traditional print, we are creating immersive and meaningful interactions for consumers who are truly phygital, tech-driven, and looking to explore footwear that helps define their unique, authentic selves. It’s a step forward in connecting with our audience in innovative and impactful ways.”
With this innovative move, Campus Shoes is reinforcing its commitment to staying ahead of the curve by appealing to today’s tech-savvy, style-conscious consumers. This initiative underscores the brand’s mission to combine cutting-edge technology with accessibility, offering an experience that blends digital convenience with interactive storytelling.
