Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced the appointment of Shah Rukh Khan as its brand ambassador. This collaboration is aimed at strengthening Candere’s appeal to a younger, style-conscious audience and reinforcing its positioning as a brand that celebrates individuality, personal identity, and thoughtful gifting.
As part of the partnership, Shah Rukh Khan will feature across Candere’s digital, television, print, and in-store campaigns, bringing his widespread influence and emotional connect with audiences to the forefront of the brand’s messaging.
“Consumers today want jewellery that reflects who they are. Candere is built for that shift—especially for those who are Gen Z at heart,” said Ramesh Kalyanaraman, Director at Candere. “Shah Rukh Khan’s timeless charm and cultural relevance make him the perfect partner to articulate this vision.”
Known for its design-led, versatile collections, Candere has established a distinct niche in the lifestyle jewellery segment, offering products that cater to both women and men. Its expanding men’s jewellery range and price points starting at ?10,000 position the brand as both accessible and aspirational.
Commenting on the association, Shah Rukh Khan said, “Jewellery is deeply personal. Candere’s approach—modern, elegant, and meaningful—resonates with how people express love and identity today.”
Candere currently operates over 75 retail outlets alongside a robust e-commerce platform, following an omni-channel strategy that ensures seamless access for consumers across India. The brand’s growing presence is backed by Kalyan Jewellers’ legacy, blending affordability with elegance.
