Canva has launched the second edition of its brand campaign in India, titled ‘Dil Se, Design Tak’. The campaign includes two new films and multilingual adaptations aimed at highlighting Canva’s role in everyday visual communication, both at home and in professional settings.
Building on its first edition launched last year, the refreshed campaign includes storylines that explore creativity across different environments. The films aim to depict Canva’s application in personal and work-related design scenarios, reflecting its goal to make design more accessible.
“Design has become a powerful way to create, connect, and communicate in India. With the second edition of 'Dil Se, Design Tak', we are celebrating the creativity in everyday life, from living rooms to boardrooms. The stories are bigger, the communities more diverse, and at the heart of it all is a strong belief that anyone can design. Whether you're a student, a freelancer, a teacher, or a small business owner, Canva is here to help you turn ideas into impact, on your own terms, in your own language,” said Chandrika Deb, Country Lead - India, Canva.
The first film in the campaign features Jaadu Dadu, a magician played by Dalip Tahil. The narrative focuses on his relationship with his daughter Aaliya, played by Saloni Batra, and his granddaughter Drishti. The storyline follows the family’s emotional distance and eventual reconciliation, with Canva being used as a tool for meaningful expression.
The second film, scheduled for release in the coming weeks, revisits Aaliya, now in a workplace setting. As a manager, she mentors a younger colleague, Sia, navigating generational differences through collaboration on Canva. The storyline addresses workplace communication and shared creativity.
Shorter ads will accompany the main films, featuring the same characters using Canva’s features such as Magic Media, Magic Design, and Photo Background Remover.
Canva has renewed its partnership with OML Entertainment to develop this second edition, continuing the narrative direction established in the initial campaign.
This edition includes hero films in Tamil and Telugu, featuring local talent, with dubbed versions in Malayalam, Kannada, Marathi, and Bengali.
The campaign also promotes Canva’s earlier release of Visual Suite 2.0, which includes AI tools such as Canva Code and Canva Sheets. The films incorporate these tools to illustrate practical use in home and work settings.
The campaign is being distributed through television, cinema, and digital platforms including YouTube, Meta, Snapchat, and Spotify. It also involves partnerships with creators, regional content initiatives, and community activations.
India remains Canva’s fourth-largest market globally, with 666 million designs created in 2024.
