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Canva, the global leader in visual communication, has launched its new “Love Your Work” brand campaign, designed to promote a vibrant and engaging workplace culture. This campaign marks a significant shift from Canva’s previous “What Will You Design Today?” series, emphasising the company’s commitment to redefining the next decade of work through creative empowerment.
Running from September 3 to October 31 in the U.S., the campaign aims to address the low global employee engagement rate of just 23% by showcasing how Canva’s innovative tools can transform work experiences. The heart of the campaign is a 90-second film featuring real Canva users sharing their genuine experiences and how the platform helps them feel pride in their work.
Cat van der Werff, Executive Creative Director at Canva, stated, “With the 'Love Your Work' campaign, we want to inspire people to find joy in their daily tasks. We believe that creativity can bring new excitement to work, and Canva’s tools are designed to make design easy, enjoyable, and impactful.”
The campaign highlights Canva’s suite of workplace products, including Canva Docs, Presentations, and Magic Studio, which integrates AI features for enhanced productivity. Each product is showcased in standalone spots demonstrating their effectiveness in everyday work tasks.
Two hero TVCs compile a series of stories depicting how Canva users achieve their goals, collaborate effectively, and celebrate their successes. The campaign will be visible across multiple channels, including:
- Streaming TV: Targeted ads on popular streaming platforms.
- Live Sports Streaming: Creatives during major NFL, NBA, MLB, and NHL games.
- Out-of-Home (OOH): Ads in office lobbies, elevators, and commuter spots.
- Digital Display & Video: Product-focused ads on workplace-related digital platforms.
- Streaming Audio & Podcasts: Tailored ads on relevant podcasts and audio streams.
- Social Media: Campaign extensions on YouTube, Meta, TikTok, LinkedIn, and Reddit.
The campaign was developed by Canva’s in-house creative team and supported by partners including OMD (media strategy and buying), Rabbit & Curfew (production), and Smartly (programmatic advertising).
Van der Werff added, “Our in-house team’s unique vision and deep understanding of Canva’s values have been crucial in bringing this campaign to life. It genuinely reflects our brand’s ethos and our dedication to fostering creativity in the workplace.”
