Capri Global Capital Ltd., which operates under the Capri Loans brand, has launched an integrated campaign featuring actor Nayanthara to promote its lending portfolio and gold loan offerings.
Built around the themes #DreamsGetWings and #TryCapriGoldLoans, the campaign comprises two films. The brand film showcases the aspirations of everyday Indians, positioning Capri Loans as a financial partner supporting customers across different life stages, while the gold loan film encourages consumers to view gold as a financial asset that can provide access to timely credit.
According to the company, the campaign aims to strengthen its presence in southern India while highlighting its customer-centric lending approach.
Commenting on the campaign, Nishant Gehlot, Head – Marketing, Capri Global Capital Limited, said, "At Capri Loans, every campaign we create begins with a simple belief that access to the right financial support can empower people to move forward with confidence. Through our #DreamsGetWings campaign, we wanted to celebrate the aspirations of millions of Indians and position Capri Loans as a trusted partner in helping them achieve those dreams. The Gold Loan film further builds on this thought by encouraging customers to view gold not just as jewellery, but as a valuable financial asset that can provide timely support during life's important moments. With Nayanthara bringing authenticity and warmth to both narratives, we believe these films will resonate strongly with audiences while reinforcing our promise of trust, respect and customer-first service."
The campaign will roll out across television, print, digital and social media, supported by on-ground activations featuring Nayanthara. According to the company, the initiative is intended to deepen customer engagement and reinforce Capri Loans' positioning as a retail-focused NBFC offering accessible and transparent lending solutions.
