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Capri Sports Launches Nova Sports to Build India’s Next Generation of Women Footballers

The girls-only football development platform aims to create a structured pathway from grassroots participation to elite sport, with plans to reach 1.5 million girls over the next decade

BY TEAM IMPACT
Published: Aug 14, 2026 1:43 PM 
Capri Sports Launches Nova Sports to Build India’s Next Generation of Women Footballers

Capri Sports has launched Nova Sports, a girls-only football development platform aimed at creating a structured pathway from grassroots participation to elite-level football in India.

The initiative seeks to address the lack of a connected development ecosystem for young women footballers by bringing together schools, academies, coaching and competitive opportunities. As part of its rollout, Capri Sports has partnered with grassroots sports development organisation India On Track (IOT) as the execution partner.

Nova Sports builds on Capri Sports’ wider investment in women’s sport through initiatives such as The Sports Women and Team Girl. The new platform will focus specifically on developing a long-term ecosystem for girls’ football.

Speaking on the launch, Jinisha Sharma, Director & Promoter, Capri Sports, said, “Building the future of Indian sport starts with investing in strong grassroots ecosystems and creating opportunities early. At Capri Sports, we’ve chosen to focus much of that investment on women’s sport because we believe it represents one of India’s greatest opportunities for growth. Nova Sports is another step in that journey, helping more girls access the coaching, competition and support they need to fulfil their potential.”
Apurv Gupta, Director, Contact Sports, Capri Sports, added, “Our vision is to build a cohesive and interconnected football pathway for girls at every stage of their journey. Guided by our principle, ‘Girls First. Always.’, every decision we make is viewed through the lens of what will best support their development, ambitions and wellbeing. By creating a system that combines structured development, sustained support and a high-performance environment, we want every girl - regardless of her previous experience - to have the opportunity to play, progress and realise her potential. Ultimately, we hope the impact of Nova Sports extends far beyond the football field, shaping confidence, resilience and opportunity for every athlete who joins us.”

The initiative will be built around two interconnected pathways: a development pipeline focused on grassroots academies, coach education and internationally benchmarked training standards, and a competitive pathway designed to provide regular match exposure.

Capri Sports plans to expand Nova Sports from its initial city-based presence into a national platform over the next decade, with the ambition of reaching more than 1.5 million girls and creating greater opportunities for them to play, progress and pursue football at higher levels.

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  • TAGS :
  • women in sports
  • Capri Sports
  • Nova Sports
  • women footballers

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