CaratLane – a Tata product and one of India’s leading omni-channel jewellery brands has unveiled its Raksha Bandhan campaign featuring internet’s favourite sibling duo, Ayush Mehra and Yashaswini Dayama. Known for their effortless chemistry and playful energy, the duo brings to life the sweet, relatable dynamic that defines countless brother-sister relationships. The campaign film captures the essence of Raksha Bandhan, blending humour, nostalgia, and genuine emotion. From sibling banters to gestures of care, the film aims to tribute the bonds that grow stronger with time, reminding that it’s not just the ritual, but the love and effort behind it that makes Rakhi truly special.
Shaifali Gautam, Chief Marketing Officer, CaratLane, said, “Raksha Bandhan is a celebration of love, nostalgia, and the bond that only siblings share. With Ayush and Yashaswini, we’ve brought alive that joyful dynamic in a way that feels real and relatable. This year, we’re excited to make gifting more meaningful for families across the globe with our expanded international shipping—enabling customers to send a piece of their heart, beautifully crafted in jewellery.”
Adding to the celebrations this year is CaratLane’s expanded international shipping, now delivering to over 30 countries worldwide—including Germany, Ireland, Indonesia, Saudi Arabia, Nepal, Sweden, Brazil, Netherlands, Thailand, Philippines, France, Vietnam, Qatar, New Zealand, Mexico, Malaysia, Kuwait, Oman, Japan, Sri Lanka, Switzerland, Egypt, Colombia, Italy, Algeria, Bahrain, Morocco, Spain, Peru, and Cambodia—aiming to make Rakhi gifting easier for siblings abroad.
