Carib Brewery, the Caribbean beer brand and a subsidiary of ANSA McAL, marked a significant milestone with the successful onboarding of its global brand ambassadors, Nicholas Pooran and Dwayne Bravo, at an exclusive launch event held in Lucknow, India. Both Trinidadian cricket icons are currently in India as part of the 2026 Indian Premier League (IPL) season - Pooran representing the Lucknow Super Giants and Bravo serving as Mentor for the Kolkata Knight Riders.
Carib Premium Strong Beer officially launched in India in 2025 through Globus ANSA Private Limited, a joint venture between ANSA McAL and leading Indian spirits company Globus Spirits Ltd. Initially available in key cities across Uttar Pradesh, including Lucknow, Kanpur, Varanasi, Ayodhya, and Prayagraj. The launch marked a historic milestone coinciding with the 75th anniversary of Carib Beer, first brewed in 1950, and the brewery's bold international expansion strategy.
Adrian Sabga, Managing Director, International and Business Development - Carib Brewery, commented, "To see Carib Premium Strong Beer on shelves in Uttar Pradesh, and now to bring Nicholas Pooran and Dwayne Bravo together in Lucknow during the IPL - it's a proud moment for everyone at Carib and for Trinidad and Tobago. India was always our boldest move, and events like this remind us why we made it. This is what happens when you back your brand, back your people, and trust that cricket will always bring us together.”
Shekhar Swarup, Joint Managing Director and CEO - Globus Spirits Ltd, said, "This is not just an event of a global meet and greet but it’s the start of building a brand that truly belongs here. With cricket at its core and icons like Nicholas Pooran and Dwayne Bravo, we’re setting the stage for Carib to become a standout in India’s beer market.”
Antron Forte, Head of Brand Marketing - Carib Brewery, said, "This partnership is more than just a sponsorship; it represents the heart of Carib's strategy - building brand equity through two cultural pillars that define who we are: Carnival and cricket. Their journey from local cricket grounds to global stadiums mirrors the very path Carib has taken."
Cricket has long been the cultural thread connecting the Caribbean and India, and Carib Beer has always been woven into the fabric of Caribbean cricket. The brand's partnership with Pooran and Bravo builds on this shared passion.
Nicholas Pooran, the explosive left-handed wicketkeeper-batsman from Trinidad and Tobago, has been retained by the Lucknow Super Giants. In the 2025 IPL season, Pooran scored 525 runs and led the tournament in sixes, cementing his place as one of the most dangerous batsmen in T20 cricket.
Dwayne Bravo, the legendary Trinidadian all-rounder and former West Indies captain, brings his iconic presence to the event as Mentor of the Kolkata Knight Riders. A beloved figure across India from his nine seasons with the Chennai Super Kings and his chart-topping anthem "Champion," Bravo is one of the most recognizable Caribbean personalities in the country.
