We’ve all been there—driving around in circles, hoping for a miracle parking spot, only to be met with a dull, stern No Parking sign. But what if those signs didn’t just stop you from parking but also made you smile?
CARS24 decided to shake things up by turning these everyday frustrations into a dose of nostalgia. Instead of the usual warnings, we brought back the lines that ruled our childhoods—the ones we heard at school, in playgrounds, and from that one know-it-all friend.
Now, in the streets of Gurgaon, No Parking signs come with a twist:
“Bolo pencil, yahan parking cancel.”
“Aao milo Sheela Shaalo, car kahin aur lagalo.”
Did We Have Fun? Absolutely. Did We Solve Parking Woes? No Clue.
The idea was simple: make people pause, smile, and maybe—just maybe—think twice before parking where they shouldn’t. And it’s working. Social media is already buzzing with people sharing photos, tagging friends, and reminiscing about school days.
One Gurgaon resident put it best: "This is the first time I’ve laughed at a No Parking sign instead of sighing. Now, I kind of want to find them all."
Staying true to its mission of tackling real-world challenges with creativity, CARS24 designed this campaign to connect with people in a way that’s both engaging and effective. Each sign was carefully placed in high-traffic areas where parking struggles are common, ensuring maximum visibility and impact. The captions were chosen to strike a chord with nostalgia while subtly reinforcing the No Parking message in a lighthearted way. This initiative further strengthens CARS24’s positioning as a brand that understands urban life and turns everyday frustrations into moments of delight.
