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Bacardi is set to launch its biggest Halloween campaign yet, titled GIVE IN TO YOUR MOOD, capitalising on the growing popularity of Halloween in India. Over the past five years, BACARDÍ has hosted the country’s largest Halloween party, establishing itself as a pioneer in experiential marketing and a key player in popularising Halloween as a cultural phenomenon.
The campaign features a new film exploring four distinct moods: in the mood to explore, shapeshift, express, and stir up. The film was unveiled at a special screening at Liberty Cinema in Mumbai, showcasing a captivating cast that invites audiences to embrace their true selves this Halloween.
The CASA BACARDÍ Halloween celebrations kicked off earlier this month with a pre-party at Liberty Cinema, a venue with 77 years of cinematic history. The event included a screening of the exclusive film Give in to Your Mood, followed by Halloween-themed BACARDÍ cocktails and a lively after-party featuring DJ Paloma.
To further promote self-expression, CASA BACARDÍ has partnered with You Do You Hair, a salon studio in Santacruz. This collaboration offers guests a unique, Halloween-inspired makeover experience, including curated hairstyles, temporary hair colour, wigs, and clip-on nails inspired by the campaign's moods. This one-day event will be complemented by a 10-day activation at the salon.
Key details of the You Do You Hair event include:
- Date: 21st - 31st October 2024
- Location: You Do You Hair Studio, Linking Road, Santacruz
Bacardi is also collaborating with 50 Social outlets across India to enhance the Halloween experience. This partnership features a special menu of exclusive BACARDÍ cocktails and immersive activities designed to create a memorable atmosphere.
Event details for the Social collaboration are as follows:
- Date: 23rd - 31st October
- Venues: Social Offline in Mumbai, Delhi, Bengaluru, and Hyderabad
On October 25th, CASA BACARDÍ will host its flagship Halloween party at The Great Eastern Mills in Mumbai. Attendees can expect interactive experiences, themed cocktails, and a variety of food pop-ups.
Event highlights include:
- Date: October 25, 2024
- Venue: Great Eastern Mills, Byculla
As the Halloween season approaches, CASA BACARDÍ aims to redefine the holiday by inviting everyone to embrace creativity and self-expression through a variety of events and experiences.
