CashKaro, India’s largest cashback and coupons platform, has launched the latest film in its ongoing #CoinsVSCashback campaign—a hilarious Roadies-style spoof titled GOATies. The ad humorously crowns CashKaro as the “Ultimate GOAT of Cashback” while taking a sharp dig at reward coins that offer little real value.
In the film, a goat walks into a high-drama Roadies-style audition, attempting to prove it’s the Greatest of All Time (GOAT) when it comes to cashback. Instead, it gets schooled by an interrogator who exposes the futility of hoarding coins that expire, have usage restrictions, or simply lack meaningful returns. The satire is loud, exaggerated, and cleverly delivered—making a strong case for real cashback that can be transferred directly to your bank account.
“Change the habit of direct online shopping—pehle CashKaro, phir shop karo,” urges the film in its closing punchline.
The GOATies film follows two previous hits under the same campaign—a Ghibli-style animated short and a Latent-inspired ad. All three films aim to bust the myth of reward coins and reinforce CashKaro’s core message: “Coins voins are all bakwaas—real cashback is with CashKaro.”
Swati Bhargava, Co-Founder of CashKaro and EarnKaro, said, “With #CoinsVSCashback, we’re parodying a real problem. ‘GOATies’ is a fun but clear message: if it’s not real cashback, it’s not worth it.”
Ishan Agarwal, Director – Brand & Creatives at CashKaro, added, “By spoofing a format like Roadies, which resonates across generations, we’re using satire to drive home a real truth—coins aren’t cashback. It’s time consumers got wise.”
Conceptualised, scripted, and produced entirely by CashKaro’s in-house team, GOATies continues the platform’s streak of combining pop culture with purpose-driven storytelling—smart, bold, and sharply aligned with its brand proposition.
