CashKaro, a cashback platform in India, has launched a new advertisement titled GoatSwami as part of its ongoing #CoinsVSCashback campaign. The film uses the format of a primetime television debate to draw a comparison between coin-based reward systems and real cashback.
The ad portrays a goat participating in a chaotic news debate, claiming to be the ‘lord of cashback’. He is soon challenged by an anchor who questions the actual value delivered by coins offered through popular shopping apps. Unable to provide a convincing defence, the goat concedes that coin-based systems often fail to deliver tangible benefits. The anchor concludes by stating that real cashback is the kind that is transferred directly to a user’s bank account — a feature CashKaro claims to provide.
The film concludes with the line, ‘Direct Online Shopping ki Aadat Badlo, Pehle CashKaro, Phir ShopKaro.’
This marks the latest instalment in CashKaro’s satirical series criticising coin-based reward systems. Previous ads in the series include a Ghibli-style animation, a Latent-inspired concept, the Goat series, and a Roadies-style spoof titled GOATies.
According to CashKaro, the campaign aims to highlight how coin-based offers can be misleading due to conditions like expiry dates and limited usability, whereas the platform offers cashback that can be directly withdrawn to a bank account.
Swati Bhargava, Co-Founder of CashKaro & EarnKaro, said, “The best way to connect with Indian audiences today is through formats they love, whether that’s anime-inspired storytelling or loud, dramatic news debates. GoatSwami leans into the high-energy world of modern media to make a clear point: coins that don’t convert to cash are just distractions. At CashKaro, we’re focused on giving users real savings, cashback that actually goes into your bank account.”
Ishan Agarwal, Director – Brand & Creatives, CashKaro, added, “We wanted to push the satire even further with GoatSwami. The format of heated TV debates is familiar, funny, and highly engaging, making it the perfect setting to challenge fake coin rewards head-on. This ad is outrageous by design, but its message is serious. Coins sound big in numbers, but they deliver little in value. Cashback, on the other hand, is direct, real, and empowering.”
The film was conceptualised and produced in-house by CashKaro’s Brand & Creatives team.
