CashKaro, India’s leading cashback and coupons platform, has launched the latest ad film under its #CoinsVSCashback campaign, using humour and satire to critique coin-based rewards in favour of real cashback.
Inspired by the controversial yet iconic “India’s Got Latent” pop culture moment, the digital film parodies the chaos of talent reality shows to deliver a sharper message: coin gimmicks don’t offer real value. CashKaro positions itself as the smarter, no-nonsense alternative — offering users actual money that can be transferred directly to their bank accounts, not limited-use digital tokens.
The campaign, known for its bold narrative “Coins Voins are all bakwaas, real cashback is with CashKaro,” previously released a Ghibli-style animated short and the quirky ‘The GOAT Talks’ series earlier this month.
Speaking on the brand’s mission, Swati Bhargava, Co-Founder of CashKaro and EarnKaro, said, “CashKaro has always stood for real, tangible savings — not coins that come with fine print, expiry dates, or usage limits. With our digital campaign #CoinsVSCashback, we’re calling out the smoke and mirrors of so-called coin rewards. This Latent-inspired ad film is the latest in a series of bold, creative adaptations reinforcing that real cashback is money that users can bank, spend, and benefit from without limitations. Last year, we rolled out our Aadat Badlo campaign that also focused on shifting consumer behaviour and helping them earn big by changing one small habit while shopping. That’s the value we’ve consistently delivered, and this film captures that message in a bold, humorous, and unmistakably CashKaro way.”
Produced by CashKaro’s in-house Brand & Creatives team, the ad draws from nostalgia and virality to amplify the platform’s promise of genuine cashback — aiming to set a new benchmark for reward clarity in Indian e-commerce.
Commenting on the creative approach, Ishan Agarwal, Director – Brand & Creatives, CashKaro, said, “We wanted to take an instantly recognisable pop-culture flashpoint and use it as a creative lens to cut through the noise. The ‘Latent’ moment was the perfect canvas to deliver a humorous yet hard-hitting truth that ‘cashback shouldn’t be confusing or conditional’ – in sync with the broader #CoinsVSCashback campaign narrative. As CashKaro steadily cements its place as the G.O.A.T of real cashback, this ad aims to blend entertainment with clarity while leaving users with a message about what truly sets us apart.”
With this film, CashKaro continues its streak of culturally tuned, hard-hitting advertising, reinforcing its stance against gamified coin rewards and reaffirming its commitment to giving shoppers real, no-strings-attached savings.
