Century Plyboards has released the latest film in its acclaimed CenturyHeroes series. This year’s film is a heartfelt tribute to the courage and compassion of single fathers. It aims to shift societal perspective, urging people to recognise the unseen, unspoken efforts of men who, often silently, shoulder the responsibilities of both parents.
In a world where motherhood is instinctively celebrated, the film tenderly shines light on fatherhood that nurtures, protects, and builds with as much love, care, and intuition as a mother’s embrace.
The line ‘Inner Strength: Invisible But Indispensable’, CenturyHeroes reflects how Sainik710 Ply and Sainik Laminates embody both strength and protection. The campaign salutes the men who become their children’s safe space, their quiet strength, and their ‘Asli Sainik’.
To amplify the message of CenturyHeroes 2025, CenturyPly has planned an extensive pan India 360° campaign across out-of-home (OOH), social media, and digital platforms. The company has consistently positioned itself as a thought leader—using storytelling to spark conversations on empathy, inclusivity, and resilience. With this year’s theme of single fatherhood, the brand continues its commitment to spreading meaningful social messages, shining light on unsung heroes who embody strength, care, and protection.
