Cetaphil, the skincare brand from Swiss dermatology company Galderma, has rolled out a new digital campaign to introduce its AM/PM Serum Duo with Gallic-AOX Power™ Technology in India.
The campaign centres on the brand's science-backed antioxidant approach, highlighting how the two-serum regimen works with the skin's natural circadian rhythm—protecting against environmental stressors during the day while supporting overnight skin barrier recovery.
Targeted at consumers with sensitive skin, the campaign focuses on the growing need for gentle yet effective antioxidant skincare amid rising exposure to pollution and blue light. Through digital storytelling, Cetaphil explains the role of Gallic Acid and Vitamin E in its proprietary Gallic-AOX Power™ Technology, which the brand says delivers stronger antioxidant efficacy than Vitamin C while remaining suitable for sensitive skin.
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Commenting on the launch, Raghavendra Sadashiva, Managing Director, Galderma India & South Asia, said, "At Galderma, our purpose is 'Advancing Dermatology for every skin story.' As skincare needs continue to evolve, consumers are looking for products that combine proven science with everyday comfort. With the launch of the Cetaphil AM/PM Serum Duo with Gallic-AOX Power™1, we are introducing a new approach to antioxidant skincare for sensitive skin. It is one that defends by day, repairs by night and is backed by clinically proven science4. This innovation reflects our continued commitment to developing solutions that deliver visible results while remaining gentle on the skin."
The campaign showcases the two complementary products—the Cetaphil Advanced Defense Serum (AM) for daytime protection against oxidative stress caused by pollution and blue light, and the Cetaphil Advanced Recovery Serum (PM), designed to support overnight skin barrier repair and hydration.
The Cetaphil AM/PM Serum Duo is available through pharmacies, modern trade outlets and e-commerce platforms across India.
