Semi-urban and Rural specialist advertising agency Eggfirst has rolled out a three-film TVC campaign for Chambal Fertilisers, an agri-input brand.
The campaign captures the diverse realities and aspirations of Indian farmers.
The campaign traverses genres and formats, from tributes to farmers' resilience, to witty slices of life that spotlight the everyday role of Chambal’s agri solutions.
“What sets this body of work apart is how it speaks to the farmer, not just as a customer, but as a hero. This is storytelling rooted in understanding and trust.” said Ravikant Banka, Founder and CEO, Eggfirst.
“The strength of this campaign lies in its versatility, it connects across geographies, media platforms, and mindsets. That’s what makes it powerful.” said Ashish Shrivastava, VP - Sales and Marketing, Chambal Fertilisers.
