Cheil today announced its transformation into the Cheil SWA Group, marking over two decades of strategic growth and innovation in India. This reorganisation creates a future-ready, full-funnel marketing powerhouse designed to serve the evolving needs of modern businesses.
The transformation goes beyond a structural change—it represents a strategic expansion to offer end-to-end solutions across the entire marketing value chain. The Cheil SWA Group will deliver integrated advertising and marketing services across diverse sectors.
From its beginnings in 2003 as Samsung’s dedicated agency in India, Cheil has grown into one of the country’s most versatile marketing organisations. Its client-centric philosophy, 'Impact Every Moment,' is rooted in combining creative, media, and data capabilities to drive meaningful outcomes for brands.
The Cheil SWA Group is led by Carlos LimSeob Chung, President and CEO, Cheil SWA. As part of the transformation, Jitender Dabas has been appointed CEO of Cheil X, and will also oversee the agencies under the Cheil SWA Group. Mandeep Sharma has been named COO, Cheil India, and is tasked with leading the business transformation focused on customer experience and CRM across the marketing value chain.
“Our transformation into the Cheil SWA Group marks a significant milestone in our journey. Each company within our group is driven by a commitment to innovation and excellence, allowing us to offer comprehensive solutions to our clients. We are excited about the future and confident that our expanded capabilities will enable us to achieve even greater success,” stated Carlos LimSeob Chung, President and CEO of Cheil SWA Group.
Group Structure and Specialisations
The Cheil SWA Group brings together seven specialised companies, each contributing distinct expertise:
- Samsung Business (Cheil India): Established in 2003, it remains the dedicated agency for Samsung, offering integrated marketing across creative, digital, strategy, retail, and brand experience.
- Creative & Strategy (Cheil X): Extending beyond Samsung, Cheil X provides creative and strategic services to Indian and global clients. It blends Korean precision with deep Indian market understanding and has recently expanded into Mumbai.
- Digital Marketing/Tech (Experience Commerce): Acquired in 2017, this Mumbai-based agency delivers digital marketing and tech solutions. Its Offshore Development Center supports the global Cheil network, with double-digit growth over the last three years.
- Content Production & VFX (CYLNDR): A full-service production hub specialising in content, VFX, CGI, and immersive experiences. It houses advanced production facilities including in-house editing suites.
- Digital Media & Influencer Marketing: A 300+ member team offering integrated digital solutions, performance marketing, influencer engagement, and e-commerce strategies for D2C brands.
- Retail Design & Performance (NewRx): Focuses on retail branding, in-store communication, product displays, and execution of retail projects from concept to delivery.
- Cheil GDC (Global Data Center): Specialises in real-time data analysis, automated marketing strategies, and continuous performance measurement to ensure client marketing efficiency.
Carlos further says, “Today’s marketing landscape demands integrated thinking and specialised execution. Our transformation into Cheil SWA Group is a natural evolution of our capabilities, allowing us to offer clients seamless access to world-class expertise across every touchpoint of the consumer journey.”
With this new integrated structure, the Cheil SWA Group is well-positioned for its next phase of growth—offering clients comprehensive, cross-disciplinary marketing solutions while attracting top industry talent across sectors.
